AI Insights · Timothy · January 2025
Top 5 Personal Finance Apps in Central America: Q4 2024 Performance
Explore the performance of the leading personal finance apps in Central America during Q4 2024, based on Sensor Tower data.
In the final quarter of 2024, the personal finance app landscape in Central America saw varied performance across the top applications. Here's a detailed look at the trends based on data from Sensor Tower.
Dinero Plan: Gastos Nota by spels showed a noticeable decline in weekly downloads, starting from 18.3K at the beginning of October to just 238 by the end of December.
Splitwise maintained a consistent revenue stream, peaking at about $3.4K in late December. Downloads increased significantly mid-quarter, reaching 3.2K in mid-November. Active users fluctuated, peaking at 58.4K in mid-November before settling around 46.6K by year-end.
tekae, developed by TEKKAE SA DE CV, experienced moderate download numbers, with a peak of 3.3K at the start of the quarter and ending with 2.4K. Active users remained relatively stable, ending the quarter at approximately 40.6K.
Money Tracker-Expense & Budget from Horoscope365 saw a gradual increase in revenue, reaching $794 by the end of December. Downloads peaked at 3.9K in the last week of the year. Active users showed steady growth, starting from 7.7K in early October to 11.3K by the end of the quarter.
Finally, Money manager & expenses by Cleaner + Antivirus + VPN company saw revenue rise to $973 in the final week of December. Downloads surged to 3.4K during the same period. Active users increased from 49.3K at the start of the quarter to over 50.8K by the end.
For more insights and detailed data, visit Sensor Tower's platform.
